Privacy policy

1. Information We Collect

Personal Information: When you fill out a contact form, subscribe to property alerts, or reach out to us directly, we may collect your name, email address, phone number, and message content.

Usage Data: We automatically collect information about how you interact with our website, including pages visited, time spent, browser type, device type, referring website, and general geographic location based on your IP address.

Cookies and Tracking Technologies: We use cookies, pixel tags, and similar technologies to collect usage data, improve our website, and deliver relevant advertising. This includes third-party tools such as the Meta (Facebook) Pixel, which collects data about your activity on our website to help us measure the effectiveness of our advertising and deliver personalized ads on Facebook, Instagram, and other Meta platforms.

2. How We Use Your Information

We use the information we collect to:

- Respond to inquiries and provide requested real estate information.

- Send property alerts, market updates, and promotional communications you have opted into.

- Improve our website content, functionality, and user experience.

- Measure and analyze website traffic and advertising performance.

- Deliver targeted and retargeted advertising through third-party platforms, including Meta (Facebook and Instagram), based on your interactions with our website.

- Comply with legal obligations and protect our rights.

3. Advertising and Retargeting

We use the Meta (Facebook) Pixel and similar tracking technologies to serve you relevant advertisements after you visit our website. This technology allows us to:

- Show you Mountain Cribs property listings and services on Facebook, Instagram, and the Meta Audience Network.

- Create custom audiences based on website visitors for advertising purposes.

- Measure the effectiveness of our advertising campaigns.

- Build lookalike audiences to reach people with similar interests.

When you visit our website, the Meta Pixel may collect information such as your IP address, browser information, pages viewed, and actions taken. This data is shared with Meta Platforms, Inc. and is subject to Meta's own Data Policy (https://www.facebook.com/privacy/policy/).

You can opt out of interest-based advertising from Meta by adjusting your Ad Preferences in your Facebook account settings. You may also opt out of interest-based advertising from participating companies through the Digital Advertising Alliance at https://optout.aboutads.info/.

4. Cookies

Our website uses cookies to enhance your browsing experience and enable advertising features. Cookies are small data files placed on your device when you visit a website. We use:

- Essential Cookies: Required for basic website functionality.

- Analytics Cookies: Help us understand how visitors interact with our website so we can improve content and performance.

- Advertising Cookies: Used by third-party advertising partners, including Meta, to deliver relevant ads based on your browsing activity.

You can manage cookie preferences through your browser settings. Please note that disabling cookies may affect certain features of our website.

5. Data Sharing

We do not sell, trade, or rent your personal information to third parties.

We may share information with:

- Service Providers: Third-party tools and platforms that assist with website hosting, analytics, email communications, and advertising (such as Meta Platforms, Inc. and Google).

- Legal Requirements: When required to comply with applicable law, regulation, legal process, or governmental request.

- Business Transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

6. Data Security

We take appropriate measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. However, no method of internet transmission or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Your Rights

Depending on your location, you may have the right to:

- Access the personal information we hold about you.

- Request correction or deletion of your personal data.

- Opt out of the sale or sharing of your personal information.

- Opt out of targeted advertising.

- Withdraw consent where processing is based on consent.

California Residents: Under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), California residents have additional rights regarding their personal information, including the right to know, delete, and opt out of the sale or sharing of personal information. To exercise these rights, please contact us using the information below.

To exercise any of these rights, please contact us at greg@mountaincribs.com or (310) 602-8436.

8. Third-Party Links

Our website may contain links to other websites. We are not responsible for the privacy practices of those websites. We encourage you to read the privacy policies of any third-party sites you visit.

9. Children's Privacy

Our website is not directed at individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child under 16, we will take steps to delete that information.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised effective date. We encourage you to review this policy periodically.